McCormack's
Guides welcomes ads in all our editions. For information,
please call (800) 222-3602.
Why
It Pays to Advertise in McCormack's Guides
Targeted
market: Our readers want to know about your
services, products and institutions because they
want to use them. Our readers are actively in the
market for homes and apartments, mortgages, jobs,
schools, hospital and medical care, and all the
services associated with newcomers.
Repeat
Exposure: Our readers use McCormack's Guides
as reference resources. They use them over and
over or give them to friends and family members.
Aggressive
Promotion: We mail complimentary copies or
flyers to almost every major business and real
estate office in metropolitan California. Our web
site was recently updated and hooked to the fastest
and most popular search engines.
Great
Distribution: McCormack's Guides are sold
through bookstores, such as Barnes and Noble and
Borders. The guides are carried in many libraries
and can be ordered through amazon.com and barnesandnoble.com.
Through mail and fax order, we sell thousands of
guides to realty firms and major businesses and
institutions.
For
information call (800) 222-3602
Advertising
is available in the following guides:
- Alameda
County & Central Valley
- Contra
Costa County & Solano Counties
- Orange
County
- Greater
Sacramento (includes El Dorado,
Placer and Yolo Counties)
- San
Diego County
- San
Francisco County, San Mateo. Marin & Sonoma counties
- Santa
Clara County & Silicon Valley (includes Santa Cruz
County)
Ad
Prices
- Black-and-white
ads, inside pages. Call for rates.
- Color
ads, inside pages. $1,500. All inside color pages
will be run at the beginning of the guide.
- Black-and-white
ads, inside cover, front or rear, $2,495.
- Color
ads, inside covers, front, or rear, $2,900.
- Front
cover, color, $3,995. For the front cover, we are
looking for striking four-color presentations.
- Rear
cover. No ads in this position. Many of our guides
are sold through bookstores. We use the rear cover
to describe what's in each guide.
Discounts
for placing black-and-white ads in more than one
book.
Previous
advertisers have first choice of ad placement, then
placement is decided first-come, first served. We
work with our advertisers to find them the best available
placement.
Ad
Dimensions
Full
page.................4 1/4" by 7 1/8"
Half page, horizontal.................4 1/4" by
3 1/2"
Half page, vertical.................2 1/8" by
7 1/8"
Your
advertising representative will provide the technical
specifications. For more information, please call
(800) 222-3602.
Graphics
Charges
No
charge for straightforward ads. McCormack's reserves
the right to charge for complex ads or ads demanding
custom artwork. Our professional graphics people
will work with you to help build an eye-catching,
dynamic ad.
Many
of our color advertisers have the work done in their
own shops or by their own artists and send the finished
product to us. We will work with your graphics artist
to produce an attractive ad.
For
information call (800) 222-3602 |
